Of CPA service demand analysis based on the questionnaire survey [this paper jilin province social science fund project "in jilin province based on DEA method of certified public accountants industry competitiveness analysis" (project number: 2014 bl3) ph
The development of certified public accountants industry depends on the demand of the market. This article from the perspective of customer demand for jilin province related enterprises and institutions, using the method of questionnaire survey to the service requirements of certified public accountants type, choose accounting firm factor, service customer satisfaction and customer perception of certified public accountants for certified public accountants this unit with the help of the degree and so on four aspects are analyzed. The results found that customer demand for non-audit services exist certain, and main factors based on reputation choose accounting firm; At the same time, customer satisfaction and perception of CPA service this unit with the help of the degree is not high. The results of the study provides a reference for regional certified public accountants industry development.
