The Empirical Analysis of the Relationship between Customer Complaint Satisfaction and Customer Loyalty Based on the Justice Theory

The Empirical Analysis of the Relationship between Customer Complaint Satisfaction and Customer Loyalty Based on the Justice Theory


Author:Jin Xiaotong, Chen Yini, Yu Li Journal:Soft Science  Date:2009(6)

Keywords perceived justice;customer complaint satisfaction;overall satisfaction;customer loyalty

Abstract

This paper examines the relationship between customer complaint satisfaction and customer loyalty based on justice theory in the context of mobile communication service industry.Results show that each of the three dimensions of perceied justice has a positive effect on the complaint satisfaction;overall satisfaction plays a mediating role between customer complaint satisfaction and loyalty.These means customer complaint satisfaction is influenced by the past consumption experience,and company should try to do best SO that consumers have satisfied experience each time,reduce the influence of service failure,enhance customer complaint satisfaction,retain Customer loyalty

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