The formation of industrial technology standards is the result of the combination of technical path and market path. The technical path is embodied in the advanced nature of technology and its compatibility with the existing mainstream technology. The market path includes two aspects: the diffusion of technology and the diffusion of technology. Enterprises in the technical standard strategy selection process, should mainly consider the technical alliance or market alliance model. The technical alliance emphasizes technology sharing, while the marketing alliance emphasizes the technical authority or license of the technology leader. Enterprises choose what kind of alliance model, it should be based on its industrial structure characteristics, the enterprise itself and the alliance of the technical conditions and size.

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