Opportunism, trust and cooperation in E-commerce
Opportunism, trust and cooperation in E-commerce
Author：Liu Weijiang,Zhang Chaohui Journal：Journal of Capital University of Economics and Business Date：2008(6)
Keywords Electronic commerce;opportunism;trust game theory
Abstract
In the C2C e-commerce, as a rational person, opportunistic behavior will be the best choice for the buyer and the seller in a one-time transaction, although this choice is not optimal for both sides. But because the third party web presence and participation, the reputation of the website, the website makes the opportunist ability punish trust and cooperation in certain conditions can be a one-time transaction between the buyer and the seller in.
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