The technical standard generation process mainly includes the technical path and the market choice path two dimensions. In accordance with the industry technical standards of the market path, companies to go beyond the competition as soon as possible, must take effective means to affect the technology market and product market. Through the formation of various forms of strategic alliances can not only speed up their own technology in the technology market in the popularization, but also to lock more consumer demand, become the industry fact and technical standards, so as to win in the technical standards of competition.