Trusted Purchasing Behavior Model in E - commerce Environment

Trusted Purchasing Behavior Model in E - commerce Environment


Author:Liu Weijiang,Liu Yang,Zhang Chaohui Journal:Research On Economics and Management  Date:2005(9)

Keywords Trusted Purchasing Behavior Model in E - commerce Environment

Abstract

The rapid development of the Internet has led many companies and companies to use the media to sell products and services. With the increase in the number of products and services on the Internet, the number of transactions that failed on the Internet is not uncommon. This article does not make this failure A good understanding of the buyer's behavior, so this article from the characteristics of e-commerce, the establishment of a model to explain the Internet consumer behavior, this model emphasizes trust is an important component and trust and purchase motivation are closely linked, this model can Help businesses understand and manage consumer buying on the Internet.

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