Abstract: Literatures focus on whether formal environmental regulatory policies can effectively stimulate green total factor productivity (GTFP), but generally ignore the role of informal institutions such as public environmental appeals. This paper uses inter-provincial panel data and Non-Radial Slacks-Based Measure (SBM) model to measure GTFP. With the Baidu Environmental Search Index presenting the public environmental appeals, the dynamic panel System Generalized Method of Moments (SYS-GMM) and Differenced Generalized Method of Moments (DIFF-GMM) methods are used to explore the effect, transmission mechanism and conditions of the public's environmental demands on green total factor productivity. The study concludes that public environmental appeals are beneficial to improve GTFP, and this result still holds after endogenous and robustness tests. The mechanism results show that the green technology innovation effect is an important mechanism for public environmental appeals to improve GTFP. In addition, public environmental appeals of different pollutants and different locations have heterogeneous effects on GTFP. In addition, the public wealth level, human capital level, and government institutional environment play an important role in the impact of public environmental appeals on GTFP.

Keywords: Dynamic panel model; Green technology innovation; Green total factor productivity; Public environmental appeals.