External pressure, internal managerial interpretation and green entrepreneurial orientation

Abstract

Purpose-Based on the attention-based view (ABV), this study examines the mechanism ofexternalpressureandinternalmanagerialinterpretationaffecting the promotion ofgreenentrepreneurialorientation(GEO) of agricultural enterprises.

Design/methodology/approach-Based on data collected from 208 agricultural enterprises in China, the conceptual model was tested by using hierarchical regression.

Findings-The results show thatmanagerialinterpretationcan affect the promotion of GEO. Command and control regulation, market-based regulation andgreenmarketpressureare importantexternalpressures that affect the promotion of GEO. In addition,managerialinterpretationmediates the relationship between command and control regulation and GEO, market-based regulation and GEO, as well asgreenmarketpressureand GEO.

Practical implications-This study proposes a key path for promoting the adoption and implementation of GEO by agricultural enterprises. The research results provide experience for emerging and developing countries to promote the GEO of agricultural enterprises, which is helpful to alleviate the environmental problems caused by the development of agricultural enterprises.

Originality/value-For the first time, this study introduced the ABV into the research of GEO. The research results enrich the theoretical perspective of GEO and expand the research field of the ABV. In addition, this study fills the research gap that existing research has not paid enough attention to theinternaldriving factors of GEO and opens the black box between theexternalpressureand GEO.

Keywords

Green entrepreneurial orientation, Managerial interpretation, Command and control regulation, Market-based regulation, Green market pressure, Attention-based view